Lanka 24 News – In line with its commitment to supporting Small and Medium Enterprises (SMEs) and driving the Sri Lankan economy towards prosperity, Seylan Bank, recently organised an enlightening event for the business community in the Southern Province. The event, held recently at the Aradhana Hotel in Galle, gathered over 100 participants who benefited from the guidance and mentorship provided by Seylan Bank officials.
With focus on empowering local businesses, the event covered several key topics essential to business growth and success. Participants gained valuable insights into financial management, recognising its critical role in sustaining business operations and ensuring sustainable growth. The discussions also shed light on how social media platforms may be used as a medium to market products, build brands and engage both local and global customers.
Key officials representing the Local Government and Government Agencies also shared their insights with the participants. This included Piumali Liyanage, Divisional Secretary, Bope Poddala Divisional Secretariat and Muthuhetti Gamage Bandula, Deputy Director – Industrial Development Board. The Chamber of Commerce, Galle District, was also represented by CEO Saliya Roshan Pushpakumara and Project Manager Kapila Chandana.
One of the highlights of the event was the emphasis on refinance loan schemes and their availability. Participants were provided with detailed information on how to access refinance loans to bolster their financial capabilities and facilitate their expansion plans. Seylan Bank, recognising the significance of SMEs in driving economic growth, aims to provide simplified financial solutions, that support their development.
‘Digital transformation’ emerged as another prominent theme, with Seylan Bank showcasing the availability of digital channels tailored to streamline and simplify various business processes. Participants were introduced to innovative digital marketing tools that can enable them to tap into new markets, promote local products, and expand their customer base beyond traditional boundaries.
Seylan Bank’s dedication to mentoring local business entrepreneurs aligns with the bank’s broader mission to foster economic growth and enhance financial inclusion in Sri Lanka. By continuously engaging with local businesses and offering specialised services, Seylan Bank reaffirms its commitment to creating an enabling environment for the growth and success of home grown business. To this effect, it is expected that similar events will be hosted by Seylan Bank across many regions in the nation.